Pay Per Click – Choosing The Right Company To Manage Your Paid Search Campaign By: Maor D
A good pay per click (PPC) Management Company should save you money by creating and managing campaigns far more effectively than you can. This requires experience plus an excellent knowledge of setting up campaigns on all the most important PPC providers.
• Client references. Any good search engine marketing company should be willing to give contact details of clients who have been impressed by their PPC management service.
• Length of time in the PPC business - everyone has to start learning PPC management somewhere, but it is best if it is not with your account! Check how long the PPC management company has been managing client accounts.
• Staff qualifications - Larger agencies tend to have a higher percentage of trainees, whereas a smaller consultancy may be staffed by just one or a few very experienced individuals. Provided the smaller consultancy can provide sufficient cover throughout the year, these types of companies are likely to use more experienced staff.
Google introduced a very effective AdWords exam at the end of 2004. We recommend you insist that all people managing your account have passed this exam.
Many companies (including Searchlinqs) are Google AdWords Companies, meaning we have had at least two qualified individuals in the company in the last two years and have managed over a certain level of client spend.
• Fraudulent click checking. Many agencies claim they do this. Ask for evidence or results for clients. Any PPC agency managing many clients for more than 1-2 years will almost certainly have experienced some kind of fraudulent click activity on clients accounts. Ask what was the result and in particular was the money refunded?
• Targets. Amazingly there are still search engine marketing agencies advertising success in increasing the numbers of clicks or visitors to a website. If this is your aim, forget the costs of a management company and setup the campaign direct with Google, Yahoo! & MSN. Aiming to maximize the number of clicks or website visitors is easy (and usually of little value). The skill and value is in increasing the number of targeted, relevant visitors. Only select PPC management companies who can determine return on investment (ROI) for you.
• Visitor tracking. A good PPC analyst will quickly learn to understand your website visitors and how they travel through the website, giving feedback on website design issues. This is usually done through tracking code of some kind. Avoid any company who does not ask about tracking code as they will not be considering analysing your website or visitors.
Why choose Searchlinqs to manage your paid campaign?
• Searchlinqs is not tied into using any particular management or analysis tool, but select one or more methods of analysis and management for each client according to the market and budget.
• Searchlinqs has a long track record of successful PPC management and can provide client references on request.
• Searchlinqs has been managing clients PPC campaigns since 2006.
• Searchlinqs check regularly for fraudulent clicks and can provide examples of clients for whom we have received refunds from providers such as AdWords.
• Searchlinqs routinely provide more general website content advice as part of the PPC reporting and many clients have then seen dramatic increases in 'conversions' or sales as a result.
• In addition to PPC management Searchlinqs also supplies general SEM consultancy, SEO and other internet marketing services.
Service, reporting & insight is everything in our business!
• Client references. Any good search engine marketing company should be willing to give contact details of clients who have been impressed by their PPC management service.
• Length of time in the PPC business - everyone has to start learning PPC management somewhere, but it is best if it is not with your account! Check how long the PPC management company has been managing client accounts.
• Staff qualifications - Larger agencies tend to have a higher percentage of trainees, whereas a smaller consultancy may be staffed by just one or a few very experienced individuals. Provided the smaller consultancy can provide sufficient cover throughout the year, these types of companies are likely to use more experienced staff.
Google introduced a very effective AdWords exam at the end of 2004. We recommend you insist that all people managing your account have passed this exam.
Many companies (including Searchlinqs) are Google AdWords Companies, meaning we have had at least two qualified individuals in the company in the last two years and have managed over a certain level of client spend.
• Fraudulent click checking. Many agencies claim they do this. Ask for evidence or results for clients. Any PPC agency managing many clients for more than 1-2 years will almost certainly have experienced some kind of fraudulent click activity on clients accounts. Ask what was the result and in particular was the money refunded?
• Targets. Amazingly there are still search engine marketing agencies advertising success in increasing the numbers of clicks or visitors to a website. If this is your aim, forget the costs of a management company and setup the campaign direct with Google, Yahoo! & MSN. Aiming to maximize the number of clicks or website visitors is easy (and usually of little value). The skill and value is in increasing the number of targeted, relevant visitors. Only select PPC management companies who can determine return on investment (ROI) for you.
• Visitor tracking. A good PPC analyst will quickly learn to understand your website visitors and how they travel through the website, giving feedback on website design issues. This is usually done through tracking code of some kind. Avoid any company who does not ask about tracking code as they will not be considering analysing your website or visitors.
Why choose Searchlinqs to manage your paid campaign?
• Searchlinqs is not tied into using any particular management or analysis tool, but select one or more methods of analysis and management for each client according to the market and budget.
• Searchlinqs has a long track record of successful PPC management and can provide client references on request.
• Searchlinqs has been managing clients PPC campaigns since 2006.
• Searchlinqs check regularly for fraudulent clicks and can provide examples of clients for whom we have received refunds from providers such as AdWords.
• Searchlinqs routinely provide more general website content advice as part of the PPC reporting and many clients have then seen dramatic increases in 'conversions' or sales as a result.
• In addition to PPC management Searchlinqs also supplies general SEM consultancy, SEO and other internet marketing services.
Service, reporting & insight is everything in our business!
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